— SCHOOL

Polytechnic Institute

of Leiria

— DOCUMENT TYPE

Internship Report

— DATE

July/2021

For the conclusion of the Marketing course in the Polytechnic Institute of Leiria, it was required that students submit and present and internship report. Besides the information about the company where the internship took place, the report should contain a theoretical framework on any subject the student deemed appropriate.

During the internship at the company MW Decor, most of what was required involved the use of content marketing in the digital sphere. With that in mind, the theoretical framework brings about the evolution of Marketing from 1.0 to 4.0, as well as basic concepts of Content Marketing and Digital Marketing, closing off with why it is best to unite both. On later chapters, the description of tasks executed during the internship serves as a peak on how this union works in practice.

You can read the full internship report in Portuguese here or scroll down to see a summed up version in English. This presentation is also available in Portuguese here.